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Case Studies
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Contact
Tanner Reid
FORMER HIGH SCHOOL QUIZ BOWL CAPTAIN
I'm a Mississippi native and multidisciplinary design and product development leader who thrives on messy problems — whether building a vision for a new product category, untangling complex UX systems, designing organizations, or navigating a four-wheeler through a mud hole.
which case studies interest you?
DESIGN
PRODUCT
SYSTEMS
BOOK COVERS
Cricut
crafting machines
GROUP PRODUCT MANAGER
laser cutter and consumer design SW
Joined a consumer crafting company to make laser cutting technology accessible to hobbyists.
Ceremonially dug a shallow grave behind the parking lot at work for a machine that was cancelled before launch.
Led all areas of the product org to modernize our design SW with a contextual interface on desktop and mobile.
Enabled over a billion dollars in revenue for 6M+ users of new machines (vinyl cutters, laser cuters, and heat presses).
TODAY
Let's build something!
I'd love to hear from you if you're
interested in working together
Cricut
crafting machines
GROUP PRODUCT MANAGER
laser cutter and consumer design SW
Joined a consumer crafting company to make laser cutting technology accessible to hobbyists.
Ceremonially dug a shallow grave behind the parking lot at work for a machine that was cancelled before launch.
Led all areas of the product org to modernize our design SW with a contextual interface on desktop and mobile.
Enabled over a billion dollars in revenue for 6M+ users of new machines (vinyl cutters, laser cuters, and heat presses).
Abound Parenting,
at MIT's DeltaV Accelerator
CHIEF PRODUCT OFFICER
EdTech Startup
Joined a Harvard researcher, a Sloan MBA, and a novelist on a mission to curb the US literacy crisis.
Managed an international team of engineers and designers through an iterative development cycle.
Hunkered down in a yogis & writers retreat while working remotely in Mississippi during the COVID-19 crisis.
After 18 months, exited our startup
and joined the Board of Advisors.
Massachusetts
Institute of Technology
MASTER OF SCIENCE & TA
Integrated Design & Management
Designed a new type of college: the "startup factory," to diversify economies outside of today's innovation hubs.
Published a masters thesis that proposes a re-design of the US Dept. of Education for local ideation.
Interned as a a product manager for a database system at IBM used by more than 10k companies worldwide.
Accidentally burgled my Israeli host office during Shabat while doing a work-study at an EdTech startup in Tel Aviv.
Autodesk
pro & consumer solid modeling
PRODUCT DESIGN ENGINEER & EVANGELIST
"Future of Making Things" team
Played student-designed instruments with Will.I.Am through an outreach program with the Prince's Trust.
Taught industrial design and mech engineering classes at dozens of incubators, schools, and maker spaces.
Designed my second-empire dream home that I will one day build and later haunt.
Worked on a purse at Calvin Klein for a
parametric design collaboration.
Franklin W. Olin College
of Engineering
BACHELOR OF SCIENCE & TA
Mechanical Design Engineering
Designed my own degree with a focus on product design and mechanical engineering.
Elected to the judicial branch of
Olin's student government.
Hunted sharks with Jeff Corwin in the
Gulf of Mexico after the BP Oil Spill.
Interned at an ATV customization
startup in rural Mississippi.
Vancleave
High School
HIGH SCHOOL DIPLOMA
The Formative Years
Fell down an
elevator shaft.
Valedictorian, Student Council President,
NHS VP, and Quiz Bowl captain/failure.
Volunteer firefighter and Hurricane
Katrina disaster relief worker.
Grew up working construction
in the family business.
raised in rural
Mississippi
one part nerd, one
part redneck
